They Often Cry Outreach (TOCO) is a 501(c)(3) U.S.-based not-for-profit organization founded by St. Lucian artist Taj Weekes and is dedicated to improving the lives of underprivileged, at-risk and orphaned children in the Caribbean through sports, health and enrichment programs.

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The TOCO College Showcase was launched in St. Lucia to identify students who earned the required grades, attendance and athleticism necessary potentially receive academic and athletic opportunities at a U.S. college or university. TOCO worked in collaboration with the Ministry of Youth & Sports, the St. Lucia Football Association, and the Sacred Sports Foundation to conduct this national showcase for over 350 students at the George Odlum National Stadium in Vieux Fort and the Gros Islet playing field.

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